The story of Sony’s rootkit continues to live on. After Mark Russinovich first documented his analysis of the rootkit installed by content protected Sony audio CD’s, just about everyone and their grandmother linked to Mark’s site. Oddly enough, CNN didn’t. That’s another story. Mark has provided updates to the rootkit story and it continues here.

The latest addition to the story is still worth reading. The company that wrote the rootkit, First 4 Internet, responded to Mark in a comment on his blog. They address his concerns item by item, and of course, obsfuscate the issues. Mark’s latest blog entry goes over First 4 Internet’s comments, blowing huge gaping holes on each of their points. When this finally blows over, the Sony/First 4 Internet saga will be a text example of how NOT to address a growing PR disaster.